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October 2011 will mark the 27th year that National Breast Cancer awareness month. NBCAM is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.

According to the Centers for Disease Control and Prevention and the American Cancer Society, over 200,000 women will be diagnosed with the disease, and over 40,000 will die every year, 99% of them women. Some of these deaths may be prevented with early intervention, which is possible when women have mammograms to get screened regularly for this disease. Breast Cancer Awareness Month is a time when women are encouraged to undergo mammograms in order to detect any cancerous tissue as early as possible. Other tests that may be used to detect breast cancer are clinical examinations, breast self exams, and magnetic resonance imaging, or MRI.